What's Your Point?

What's Your Point?

£12.99Price
  • Points are good because they stick into things. This book helps you find yours. Every brand needs a point, a sharp definition of its purpose that will stick in people’s minds. It stands to reason that a company that is aligned behind a shared point will have a better chance of success than one that isn’t. However, this means making a choice about what that one point is, and making that choice can be can fiendishly hard to do. A Brand Strategy can do this. This book introduces the Brand Arrow, an easy to follow process to enable every reader to write their own brand strategy. Each Brand Arrow contains the vision, proposition, values, key messages and customer profiles that will ensure your brand’s logo, website, social media, brochures and sales pitches find their target.

Malcolm Down and Sarah Grace Publishing was formed in 2015. We are an independent publisher and home of the Malcolm Down Publishing, Sarah Grace Publishing, and Grace and Down publishing imprints. Our authors include Andrew Roberts, Mark Stibbe, Wendy Mann and Dr Elizabeth McNaught.

 

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